The attribution platform
for modern music promotion
Soundlink connects Meta ads to Spotify streams, giving labels and managers complete attribution and visibility into the creatives driving algorithmic growth.
The attribution infrastructure trusted by indie labels, managers, and curators behind millions of daily streams.
You're paying for clicks.Not measurable growth
Without attribution, you can't measure what drives streams, making it impossible to confidently test, optimize, and scale campaigns.
None of these tell you if anyone streamed your track.
You're choosing winners blindly
You're choosing winners based on CTR and CPC. Neither tells you which creative actually generated Spotify streams.
You're scaling on guesswork
Even when a campaign looks good in Meta, without knowing which creatives and audiences generated streams, there's no reliable signal for where to double down.
We are the Appsflyer of music
We applied battle-tested e-commerce attribution infrastructure to music. Meta optimizes for buyers, not browsers - Soundlink optimizes for real listeners, not just clicks.
Over time, Meta's algorithm learns who your real listeners are — the same way it learns who actually buys the shoes. CPL drops, audience quality improves, and every release compounds on the last.
From first click to editorial playlist. Every listener verifiedFrom first click to editorial playlist.Every listener verified
Your ad reaches music fans.
Genre-aware targeting, proven creatives, geo allocation. We handle the Meta setup so you can focus on the music.
We connect the ad click to a real Spotify listener.
When a fan clicks your ad, they pass through a Soundlink page before reaching Spotify. There, they authenticate with their Spotify account, giving us a verified link between the ad and the person who actually listened. Not estimated. Confirmed.
Every full play is tracked back to the ad that drove it.
We check their listening history over time. Only full plays are attributed. Every confirmed stream is mapped to the exact creative that drove it, and fed back to Meta to sharpen who your next ad reaches.
Real streams build momentum beyond the campaign.
Each campaign feeds audience data back into Spotify's popularity signals. Your score climbs. Discover Weekly, Release Radar, and editorial playlists become more reachable with each release.
This is the difference between spending money on ads and investing in growth. Every dollar you put in does two jobs: gets you real, verified listeners today — and builds the algorithmic momentum your next release starts from.
Everything your team needs to runcampaigns that compound
Automate the things you do all the time. Know exactly what works, launch faster, scale smarter.
Full-funnel visibility. From first impression to cross-catalog discovery.
CPL, CPF, streams per listener — per creative, per market, per artist. The attribution most of the industry thinks isn't possible.
Launch in one click. Attribution built in from day one.
Select your release, set your budget, approve once. Every listener is traced back to the exact creative and market that drove them — automatically.
A growth partner, not just a platform.
Your dedicated Customer Success Manager handles strategy, execution, and optimization — so you stay focused on the music. Two calls. One approval. We do the rest.
Attribution tells you what works. The campaign engine deploys it in 10 minutes. And if you want it fully managed, we handle everything.
What labels and managers actually see
Magic Music
Brand · $150/day
Magic Music ran a $150/day playlist campaign for Techno Remix Songs: 1.8M views, 257.5K followers, 441.9K listeners, 17.9M streams, 40.5 S/L, $0.20 CPL, $0.30 CPF.
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Fruits Music
Brand · $500/day
Fruits Music ran a $500/day playlist campaign with Soundlink, achieving $0.70 cost per listener and $0.40 cost per follower at scale.
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Fruits Music
Brand · $450/day
Fruits Music ran a second campaign at $450/day with Soundlink, achieving $0.70 cost per listener and $0.40 cost per follower.
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CONQUER
Brand · $70/day
CONQUER ran a Discover Markets campaign for their workout hip-hop playlist over seven months, achieving strong reach and engagement at scale.
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Core Creatives
Brand · $56/day
"We didn't expect one paid listener to translate into 50+ organic streams. That multiplier is why we keep reinvesting in Soundlink."
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Place Called Home
Brand · $120/day
"Emotional House crossed a million streams while we kept the budget steady at $120/day — Soundlink's attribution is what let us trust the number was real, not just a Spotify algorithm bump."
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Mista Irie Chill Reggae
Brand · $8/day
"Running 225+ campaigns, we need to know which ones are actually working. Soundlink gives us that per-campaign clarity at scale."
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Chill Beats
Brand · $30/day
Chill Beats used Discover Markets over six months to expand their lo-fi playlist audience and drive engagement across multiple 30-day cycles.
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Dj SuziQ
Artist · $16/day
"Every track I drop gets its own push instead of getting lost in the release-day noise. Soundlink lets my team see which songs are actually connecting with listeners, not just guessing."
Read full story17.9M
streams · 257.5K followers · $150/day · 17 months
Magic Music ran a $150/day playlist campaign for Techno Remix Songs: 1.8M views, 257.5K followers, 441.9K listeners, 17.9M streams, 40.5 S/L, $0.20 CPL, $0.30 CPF.
- Cost per listener of $0.20 — efficient acquisition at scale
- 257.5K followers gained — strong long-term audience retention
- 40.5 streams per listener — high engagement and repeat listening
Simple to launchImpossible to outperform
Simplicity and performance are byproducts of perfect attribution. Know exactly what works — launch faster, scale smarter.
Attribution most of the industry thinks isn't possible.
CPL, CPF, streams per listener, cross-catalog discovery — per creative, per market, per artist.
Creatives that outperform.
Campaigns using Creative Studio see up to 4x more listener engagement — more streams, saves, and follows per dollar spent.
Built by Spotify veterans
Spotify and Fruits Music veterans. 37 label and manager interviews before we wrote a line of code.
Meet the team→Got questions?
Don't just take our word for it
Hear from some of our amazing customers who are growing faster.
Your service is the first one out of probably a dozen that I've tried that is actually getting me long term results. I would pay extra for this service — as I grow our label, I have to generate a lot of this for my artists. This is literally a game changer for us as a label.
We saw amazing numbers when it comes to followers — that's almost never happens, that's hard to get on a playlist. For 14 days it's pretty good — I'm very positive with these results. And I know 14 days is nothing, so it can only get better.
I found Soundlink through LinkedIn and started using it for organic engagement. It's been working really well for helping artists get more visibility and reach the right audience more naturally. Having tools that support growth in a scalable way is super valuable.
That super listeners and super streams is amazing — to know how many people are really listening. I see that's your main appeal: these guys know what's up with the video promotion and how to do videos that keep people interested.
It cuts down all the hard work of sourcing the material. You got the categories already catalogued — beach, ocean, anime edits — you pick, choose the captions, and it comes together. It's like a la carte. I think this is a great concept, to be honest.
I found Soundlink while looking for better ways to promote my music and reach real listeners beyond regular social media posting. What's worked best for me is the added exposure and audience engagement, which is super important as an independent artist.
From every measure, for the songs that do well, I'm getting way better efficiency than I would through any other channel.
Start running campaigns
that actually perform
Join the labels, managers, and distributors who have moved past proxy metrics and embraced true music attribution.