Most promo tools fire Meta's pixel on ad or landing-page clicks—easy to game, useless for artists.

Soundlink fires a conversion only when Spotify confirms a completed stream or new follow. Meta's AI now hunts for listeners who actually finish the track, slashing cost-per-listener by 18-32% versus click-based systems and eliminating vanity metrics entirely.

When a listener taps your ad, they can grant a one-click permission that follows your artist profile or playlist on the spot. No extra taps, no lost momentum.

The result: durable fan growth, stronger Release Radar signals, and a higher likelihood that today's casual listener becomes tomorrow's pre-save.