> ## Documentation Index
> Fetch the complete documentation index at: https://www.getsoundlink.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Run your own Meta ads. Soundlink counts the real Spotify listeners your Soundlinks bring in, up to your monthly cap.

**Self-Serve** is a monthly workspace plan for teams that run ads in their own Meta account. You create Soundlinks in Soundlink. You run the ads. Soundlink verifies real Spotify listens and counts them against your plan.

It is not a Soundlink-funded campaign. Campaigns you launch through Soundlink still use the [credit wallet](/docs/learn/wallet). Those listeners are billed separately and do not count toward this cap.

## Where to find it

Open **Settings → Subscription**.

* **Usage** — **New listeners on Soundlinks** shows how many new listeners this billing cycle used of your cap
* **Manage plan** — the **Self-Serve** tab lists plans and their listener caps
* **Pricing** — the same plans on [Pricing](https://getsoundlink.com/pricing?plans=self-serve)

If the plan cap is not enough for this cycle, a workspace owner or admin can [buy extra listeners](/docs/learn/self-serve/plans-and-usage#extra-listeners) from **Settings → Subscription**.

## Soundlink campaigns vs Self-Serve

| | Soundlink campaigns | Self-Serve |
| - | - | - |
| Who runs the ads | Soundlink runs Meta campaigns for you | You run your own Meta ads |
| Targeting & creative | You handle it in Soundlink | You control it on Meta |
| What Soundlink does | Runs and optimizes your campaigns in Soundlink | Verifies and counts your real Spotify listens |
| How you pay | From your [credit wallet](/docs/learn/wallet) | Fixed monthly subscription |
| Measured by | Performance, insights, and attribution in Soundlink | New listeners your Soundlinks bring in |

## How it works

1. **Create your Soundlinks** — landing pages that send fans to Spotify.
2. **Run your own Meta ads** — your ad account, creative, and budget. Point the ads at the Soundlink URL.
3. **We count real listeners** — every verified Spotify listener, counted up to your monthly cap.

## Related pages

<CardGroup cols={2}>
  <Card title="What counts" icon="user-plus" href="/docs/learn/self-serve/what-counts">
    Who is a new listener, and who is never counted twice on the same Soundlink.
  </Card>

  <Card title="Plans and usage" icon="gauge" href="/docs/learn/self-serve/plans-and-usage">
    Monthly cap, the usage meter, and what happens when you hit the limit.
  </Card>
</CardGroup>

To create or sync these Soundlinks from your own tools, see [Syncing soundlinks](/docs/soundlinks).


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