“Every day I’d open Spotify for Artists hoping for a miracle… and every day it showed the same sad numbers.”
I thought posting my track on Instagram would get me listeners. Maybe a few friends clicked, but after that? Dead silence.
So I did what everyone on YouTube said, I boosted a post. đź’¸
Hundreds of people “liked” it. A few even commented.
But when I checked my Spotify? 0 new followers. Maybe 3 streams. That’s it.
It’s the same story I hear from every indie artist:
- Boosted posts = just reach your own followers.
- Ads Manager feels like a spaceship (I legit stared at it for an hour and still had no idea what I was doing).
- Paid for a playlist once → all botted streams. Scary.
- Tried TikTok grind → posted 10+ videos, one got 12k views… only 150 profile visits.
Everyone says “just run ads” like it’s some magic button. But the truth is:
👉 Running ads without knowing what happens on Spotify feels like throwing cash into the void.
At some point, I started to wonder if it was even worth it.
$50 here, $100 there. All gone. No fans. No streams that stuck.
The worst part wasn’t even losing money — it was the doubt:
- Maybe my music just isn’t good enough?
- Maybe the algorithm hates me?
- Maybe I’ll never break out of 100 monthly listeners.
And honestly… I was tired of pretending I knew what I was doing in Ads Manager. I make music. I don’t want to be a full-time marketer.
One night I was scrolling through a forum and saw someone mention SoundLink.
They said it was built for artists who have zero clue about ads.
Like… you just paste your Spotify link, set a daily budget, and that’s it.
No Ads Manager. No messing with pixels. No guessing if clicks turned into streams.
I was skeptical because I had already wasted money on stuff that didn’t work. But the thing that caught my eye was this:
👉 You actually see who streamed your track. Who followed you. Who came back.
It was like finally someone built the tool we’ve all been begging for.
Here’s why it felt different from every other thing I tried:
Boosted posts
just likes and empty metrics
Playlist scams
botted streams and no fans
Complex Ads Manager
too confusing
SoundLink
real streams tracked directly on Spotify
I didn’t need to become a fake marketer anymore. I didn’t have to pray my boosted post somehow reached the right people.
SoundLink literally took the mess of promotion and turned it into something that finally made sense.
After my first campaign, I noticed something I had never seen before.
âś… Streams actually went up.
âś… I got new followers who stuck around.
âś… My song finally hit Release Radar.
The crazy part? It only cost me $10 a day.
For the first time, I wasn’t staring at empty numbers or wondering if I was just wasting money. I knew exactly who was listening, and I could see that they were coming back.
It felt like I wasn’t invisible anymore.
For the first time in months I wasn’t stressed about promotion.
I wasn’t wasting hours inside Ads Manager pretending I knew what I was doing.
I wasn’t checking my stats every morning just to feel disappointed.
Instead, I saw real fans showing up. I saw people saving my track. I saw my follower count actually move.
The best part? I could focus on making music again.
I felt like an artist, not some marketer trying to figure out conversion events.
It gave me back the energy and confidence I had lost.
If you’re tired of:
Boosting posts that only get likes
Ads that feel like a black hole
Playlist scams that get you fake streams
And you just want real listeners who come back again and again…
👉 Start your first SoundLink campaign today.
All it takes is your Spotify link and $10 a day.
No ad skills. No stress. Just real results.
All your questions answered:
Soundlink is the music marketing platform built for artists and labels who want real results — not just clicks.
Whether you’re just starting out or already pulling millions of streams, Soundlink gives you the tools to launch campaigns that actually show what matters:
- ✔️ How many fans streamed your music
- ✔️ Who followed you
- ✔️ What songs/playlists are converting
- ✔️ And how to scale what’s working
With full Spotify attribution built in, Soundlink connects your ads directly to listener behavior — so you finally know where your marketing budget is going.
Set it and forget it—no subscriptions, no hidden fees.
You choose your daily budget. That’s all.
Campaign fee? A 20% platform fee is taken from your total campaign budget
Example:
$10/day Ă— 10 days = You pay $100
$80 in ads, $20 in service fees.
We recommend running campaigns for at least 14 days.
Why? Platforms like Meta (Facebook/Instagram) need time to optimize — typically around 72 hours — and ideally gather at least 50 conversions to accurately identify and reach your ideal audience. Shorter campaigns often end before the platform’s learning phase is complete, leading to weaker performance and higher costs per result.
For best outcomes, plan your campaigns with:
- âś… A minimum 14-day duration
- âś… Patience for optimization during the first few days
We recommend launching at least 3 song or playlist campaigns. Not every song or playlist will connect equally with new fans — it’s about finding the right combination of song/playlist and a Soundlink ad campaign that delivers results.
Many great old songs never reached the right audience to begin with. Soundlink helps fix that by placing your music in front of real potential new fans and showing you which song or playlist is converting best.
This insight lets you double down on what’s working, without wasting budget guessing.
We track new followers that can be attributed to a running campaign.
For track campaigns we count new followers for the first artist of the track.
For playlist campaigns we count new followers for the playlist.
This is due to Soundlink’s Auto-Follow functionality. When fans engage with a campaign (e.g. an advertisement of a playlist or promoted song), they are automatically prompted to follow the first listed primary artist and/or playlist associated with the campaign.
This action occurs immediately after authentication with Spotify, even before the fan streams the track, leading to a higher follower count than Super Streams or actual plays.
This feature is designed to help artists and curators grow long-term audience retention by converting casual listeners into loyal followers.
Soundlink is optimized to drive real full streams — not just clicks or short listens. This means Soundlink bridges the connection between META ads and Spotify to help you reach your ideal new fan: someone who listens to 100% of your song.
It’s not just about getting 5-second plays or clicks to Spotify; we focus on finding listeners who engage fully, signaling to META that we want more people like them.
While we might be able to deliver 100 clicks from META to Spotify, many of those people may only listen briefly. Our priority is not just volume but quality — ensuring that streams come from people who truly engage, leading to more meaningful playlist placements and genuine artist followers.
To maximize performance for our clients and drive sustainable long-term Spotify growth, we split the daily advertising budget across three key tiers (40%, 35%, 25%):
- High Tier (40%): United States, United Kingdom, Canada, Netherlands, Germany, Belgium
Core premium markets with higher acquisition costs but strong long-term value. These regions drive global visibility, listener credibility, and significant algorithmic impact within Spotify’s most competitive environments. - Mid Tier (35%): Mexico, Argentina, Spain
Low-cost, high-volume markets with strong music culture and engagement. Spanish-language creatives and captions deliver efficient conversions and excellent cost-per-listener (CPL), making this tier a key growth engine for expanding reach sustainably. - Low Tier (25%): Brazil, Philippines, South Africa, and broader Asia
Extremely efficient for scaling listener volume and driving algorithmic momentum at very low cost. These regions help feed Spotify’s recommendation engine and accelerate exposure across premium global markets.
By driving new fans to Spotify across premium, mid-level, and high-volume regions, campaigns create an algorithmic snowball effect. Engagement from cost-efficient tiers like Latin America and Asia often fuels visibility and listener growth in top-tier markets such as the US and UK, resulting in sustainable, compounding global performance.
We recommend promoting a playlist of your songs or catalogue rather than focusing on a single song. Here’s why:
- âś… Build Playlist Followers
When you promote and create your own playlist, you’re growing an audience around an asset you control — one you can continuously update with new releases. - ✅ Increase Fan Engagement
A playlist gives listeners more opportunities to connect with your music. With multiple songs in one place, fans are more likely to find a track they love. - âś… Optimize Visual Appeal
Make sure your playlist has visually appealing artwork — ideally with the genre name included in the image or text overlay, so it’s instantly clear what the playlist offers. - ✅ Name it Clearly
Name your playlist using specific genre terms that define your music. This helps potential followers quickly understand what they’re signing up for. - ✅ Pack It With Songs
The more tracks you include, the better. Some fans will play the playlist in the background for hours, increasing your total streams and exposure.