The people behind Soundlink

Meet the Soundlink Team

Ex-Spotify founders building the attribution platform labels, managers, and playlist curators actually trust.

Ariel SeguraSebastien Penot

Soundlink was founded by Ariel Segura and Sebastien Penot after working together at Spotify for five years.

At Spotify we lived the artist lifecycle up close — from release to discovery, engagement and retention. We saw how hard it is for labels, managers, and playlist curators to get trustworthy promotion and real attribution.

“i promote on social media, but i have no idea how many streams i am getting from there. if any at all.”

— Artist manager, London

That conversation was the starting point of Soundlink. We built proprietary attribution technology that relies on music engagement — not clicks — to measure and optimize growth.

What we built

Built for labels, managers, and curators who need real signals — not proxy metrics.

Attribution by engagement

Proprietary attribution technology that relies on music engagement — not clicks — to measure and optimize growth.

Verifiable Spotify data

Built on verifiable Spotify data so you see exactly what works — streams completed, follows, repeat listens.

Real listener behavior

We connect social media and paid acquisition to strong, verifiable signals of genuine fan activity.

Why this matters

Labels, managers, and curators have been burned by fake playlisting and bot-driven agencies for too long. Our approach is transparent by design: clear goals, clean attribution, and outcomes that map to real listeners — not inflated clicks.

Want to see real results?

See how labels, managers, and curators use Soundlink to drive real streams today

Team | Soundlink