About Us
Soundlink was founded by Ariel Segura and Sebastien Penot after working together at Spotify for five years.
At Spotify we lived the artist lifecycle up close—from release to discovery, engagement and retention. We saw how hard it is for independent artists and labels to get trustworthy promotion and real attribution.
“i promote on social media, but i have no idea how many streams i am getting from there. if any at all”.
— Artist manager, London
That conversation was the starting point of Soundlink. We built proprietary attribution technology that relies on music engagement—not clicks—to measure and optimize growth.
Soundlink tackles music promotion from a different angle: we leverage social media and paid acquisition and connect them to strong, verifiable signals of real listener behavior—streams completed and follows. This removes the guesswork of what actually drives streams and lasting fandom.
Our system is built on verifiable Spotify data, so you see exactly what works.
Why this matters
Too many artists have been burned by fake playlisting or bot-driven agencies. Our approach is transparent by design and built to earn trust: clear goals, clean attribution, and outcomes that map to real listeners—not inflated clicks.
Want to see what real results look like?
Explore success stories