Music Ad promotion for everyone
Why use Soundlink
Best practices on meta campaign
🖼️ We create 50 different creatives
Every campaign launches with 50 ad variants built from three ingredients:
- Official audio snippets – the Spotify preview for your track (or first track of your playlist) defines the audio for the ads.
- Genre-matched video clips & captions – 50 hand-curated, trend-tracked assets drawn from our growing library (the same recipe Fruits Music used to break TikTok and Meta).
- Constant trend refresh – our curation team scans social feeds regularly, so tired memes never drain your budget.
Meta serves all 50, kills the duds, and scales the top-performers automatically—no manual tweaking needed.
🎯 Tiered Budget Allocation
We split daily spend 60 / 20 / 20 across three market tiers:
Tier 1
(60% of budget)US, UK, CA, Western Europe
Highest stream value, industry-standard benchmarks, premium fans.
Tier 2
(20% of budget)Brazil, Mexico, wider LatAm
Massive Spotify adoption at mid-level CPMs; great engagement.
Tier 3
(20% of budget)Asia + Eastern Europe
Ultra-low CPMs flood the pixel with completions, accelerating learning.
🌎 Optional control of targeting
All Soundlink campaigns launch with our proven 60/20/20 tier distribution to maximize early performance. Once Meta's learning phase delivers initial results—typically within 24-48 hours—you can turn off any tier to match your strategy.
Why start with all tiers? Even if your goal is to focus on premium markets like the US and Europe (Tier 1), running lower-cost tiers initially provides crucial benefits:
- Faster algorithm learning through higher volume engagement
- Improved targeting signals that benefit all tiers
- Spotify algorithm boost from increased listener activity
- Cost-efficient optimization before focusing budget on expensive markets
Start growing your Spotify fanbase today with Soundlink™.