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Self-Serve bills as a fixed monthly subscription. Each plan includes a cap of new listeners for the current billing cycle. Compare plans on Pricing or under Settings → Subscription → Manage plan.

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The usage meter

On Settings → Subscription, New listeners on Soundlinks shows used / cap for this cycle.
  • Counted once per Soundlink
  • Updated every couple of hours
  • Resets at the end of the billing period. The date next to the meter is in UTC.
The sidebar New listeners bar is the same cap.

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When you reach the cap

If you reach the cap, new listeners stop being counted until the cycle resets. Existing Soundlinks keep working. Ads you run on Meta are unchanged. To keep counting this cycle, buy extra listeners. To raise the included cap on later cycles, upgrade on Manage plan.

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Extra listeners

A workspace owner or admin on a paid Self-Serve plan can buy extra listeners from Settings → Subscription → Buy extra listeners. Extra listeners add to your plan cap for the current cycle only. If you then upgrade, unused extras are dropped — the upgrade starts a new billing period.