Launched in 2022 by Margaux and Ludovic Raymond, Estrela Records is a music agency and independent label collective that has helped artists release over 1,500 tracks, amassing more than 700 million streams to date. This fast-growing company prides itself on a collaborative approach to artist development. Building on their early successes, the Estrela team recently expanded with new label imprints like TAVAE – a lofi/chill brand – to nurture fresh talent and engage dedicated fanbases in emerging genres.

How they are using Soundlink

To accelerate TAVAE’s growth on Spotify, Estrela turned to Soundlink for targeted playlist promotion. They tested multiple ad campaigns and quickly identified a winning approach that drove a surge in real listeners and followers at an outstanding cost efficiency. In fact, the promoted playlist’s songs soon began outperforming each artist’s other tracks on Spotify – gaining favor with the algorithm and boosting the artists’ radio exposure. Thrilled with the results, Estrela sees Soundlink as a key partner in scaling their playlists’ reach and breaking new music.