815 Records runs a catalog of sleep and ambient playlists on Spotify. Since January 2026, their 20 campaigns have generated 3.4 million streams and 127,027 new followers – one of the largest footprints on the platform in the sleep-music niche, built in six months.
How they are using Soundlink
The scale is driven by the organic multiplier: across the catalog, every attributed listener generates streams well above the platform average of 12.4. Sleep music is repeat-listening by nature, and 815 Records uses Soundlink to acquire exactly the listeners who come back night after night, letting Spotify’s algorithm carry the catalog from there.
Their featured campaign, Piano Sleep: Anxiety Relief, ran at $80/day over 57 active days and delivered 576,400 streams, 12,866 attributed listeners, and 17,695 new followers at $0.35 per listener and $0.25 per follower.
Their campaign
How the campaign was set up and what it achieved.
Piano Sleep: Anxiety Relief$80/day
57 days
How did the campaign perform?
576,400
Full streams
12,866
Listeners
17,695
Followers
$0.35
$ / listener
$0.25
$ / follower
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