Core Creatives

Core Creatives runs a portfolio of ambient, sleep, and dance playlists on Spotify, growing to over 3.2 million streams across 21 campaigns in five months – the fastest ramp of any organization on the platform – on roughly $24,200 of spend, at an average $0.43 per listener.

How they are using Soundlink

What sets Core Creatives apart is the organic multiplier: every ad-attributed listener goes on to generate around 57 streams – more than 4× the platform average of 12.4. Paid listeners save and follow the playlists, which triggers Spotify’s recommendation engine and compounds each dollar of spend into a long tail of algorithmic streams. Do It For Me campaigns run in parallel across a genre-diverse catalog – ambient sleep/rain playlists alongside dance/house playlists like this one.

Their showcase campaign, Ibiza Summer 2026 – Afro Beat Deep House & Organic House, has been running at $56/day for 150 days and counting: 1,104,238 streams, 19,387 attributed listeners, and 26,612 new followers at $0.30 per listener and $0.21 per follower – with 319,784 streams in the last 30 days alone. Their sleep playlist Rain Sounds for Sleep is actually the org’s single biggest earner, running as two parallel campaigns that have together generated 1.87 million streams.