Derrol is Soundlink’s largest customer by scale – 225 playlist campaigns spanning reggae, R&B, rap, country, meditation, and manifestation/affirmation content, run continuously since May 2025. The org has generated over 4 million streams and the platform’s largest follower number: 512,278 followers gained, at an average cost per listener of $0.42 – still below the platform average of $0.53.
How they are using Soundlink
At that volume, gut feeling doesn’t scale – attribution does. Playlist campaigns run in parallel across genres at modest daily budgets ($8/day is typical), with attribution tracking keeping each of the 225 campaigns accountable individually, so budget flows to what performs and gets cut from what doesn’t.
The highlighted campaign, Mista Irie Complete | All Songs | Chill Reggae 2026, has run at $8/day for 208 active days and is still running: 381,405 streams, 12,791 attributed listeners, and 18,116 new followers at $0.27 per listener and $0.19 per follower. It is the org’s top-performing campaign by streams. A second reggae playlist, Best Chilled Reggae Mix 🇯🇲 2026, runs the same setup and has added 300,049 streams at $0.40 per listener – the org’s #2 by streams.
Their campaign
How the campaign was set up and what it achieved.
Mista Irie Complete | All Songs | Chill Reggae 2026 🔥$8/day
208 days
How did the campaign perform?
381,405
Full streams
12,791
Listeners
18,116
Followers
$0.27
$ / listener
$0.19
$ / follower
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