Kevin Winebarger
192,448
$0.23
Best campaign — ~58% below platform average
Kevin Winebarger is an independent curator building playlists in the Christian music niche. He runs every campaign in Full Control mode – picking his own creatives, budgets, and country tiers – on budgets of just $8–16/day. Since October 2025, his 17 campaigns have generated 192,448 streams and 23,623 new followers.
How they are using Soundlink
The hands-on approach pays off: his campaigns average $0.37 per listener, and his best campaign beats the platform average CPL of $0.53 by up to 58%. The takeaway: you don’t need an agency or a big budget if you control the creative loop and let attribution data tell you what works.
His featured campaign, Christian Music Mix ✝️ All Day, ran at $16/day over 61 active days: 80,741 streams, 4,272 attributed listeners, and 8,328 new followers at $0.23 per listener and $0.12 per follower. A second playlist, Christian Music 2026, has run at just $8/day for 106 days – still running – and added another 53,893 streams at $0.27 per listener.
Their campaign
How the campaign was set up and what it achieved.
Christian Music Mix ✝️ All Day$16/day
61 days
How did the campaign perform?
80,741
Full streams
4,272
Listeners
8,328
Followers
$0.23
$ / listener
$0.12
$ / follower
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