Loudkult is an established Swedish label that joined Soundlink in April 2026 and has already ramped to nearly 500,000 streams: their 8 campaigns have generated 494,783 streams and 25,349 new followers. For them, Soundlink isn’t an experiment; it’s part of the release toolkit, running alongside their existing marketing stack.
How they are using Soundlink
Loudkult runs both campaign modes: Full Control where their team wants to steer creatives and tiers, and Do It For Me where they let Soundlink automate. The label tested a few short campaign variants against their "Calm Deep Sleep" playlist before settling into a Full Control, High/Mid-tier setup – now the org’s clear top performer. What they optimize for is the organic multiplier – on their featured campaign, every attributed listener generates 43 streams, more than 3× the platform average of 12.4.
That campaign, Sleep Music 😴💤 Calm Deep Sleep, ran in Full Control on High and Mid tiers at $80/day over 96 active days: 325,871 streams, 7,512 attributed listeners, and 11,510 new followers at $0.92 per listener and $0.60 per follower.
Their campaign
How the campaign was set up and what it achieved.
Sleep Music 😴💤 Calm Deep Sleep (FC, H/M Tier)$80/day
96 days
How did the campaign perform?
325,871
Full streams
7,512
Listeners
11,510
Followers
$0.92
$ / listener
$0.60
$ / follower
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