Place Called Home
1,102,916
First campaign on Soundlink to cross 1M
249,409
Place Called Home is a playlist brand curating electronic and chill playlists on Spotify. Since August 2025, their 36 campaigns have generated 2.3 million streams and 145,529 new followers – and their flagship playlist is the first single campaign on Soundlink to cross one million streams in its attributed window.
How they are using Soundlink
Their playbook is sustained spend plus focused targeting: a steady $120/day aimed at Tier 1 and Tier 2 markets, held for over four months without interruption. Attribution data confirms the acquired listeners stick – every attributed listener generates around 35 streams on the flagship campaign, well above the platform average of 12.4 – which keeps Spotify’s recommendation engine compounding the paid spend into organic reach.
The record-setting campaign, Emotional House, has been live for 128 days and counting: 1,102,916 streams, 31,782 attributed listeners, and 46,718 new followers at $0.47 per listener and $0.32 per follower. A second campaign, Bar Chill, runs in Full Control at $42.5/day and has added 318,466 streams with an organic multiplier of 53.4 streams per listener.
Their campaign
How the campaign was set up and what it achieved.
Emotional House – T1/T2 Focus$120/day
128 days
How did the campaign perform?
1,102,916
Full streams
31,782
Listeners
46,718
Followers
$0.47
$ / listener
$0.32
$ / follower
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