Robert Falcon is an independent electronic/dance producer who has released a steady stream of collaborative singles since late 2025 – with OLIVIA, Caro van Ee, Conor Maynard, Wasback, VIKTOR, and others. Rather than promoting one flagship track, he treats Soundlink as a release-day habit: since October 2025, his 21 campaigns have generated 136,848 streams and 24,675 new followers – nearly one campaign for every song he has put out.
How he is using Soundlink
Robert Falcon started on Do It For Me in October 2025, testing automated campaigns on individual singles. By March 2026 he had moved fully to Full Control, explicitly testing audience tiers per release – campaign names like "Test old High / Mid," "High Tier," and "Spanish / Brazil Tier" show him iterating on which markets convert best for each song, rather than reusing one setup across his catalog.
His featured campaign, "The Fate of Ophelia" (feat. OLIVIA) – Test old High / Mid, has run at $16/day (stepped down from $24) for 118 active days and is still running: 33,994 streams, 3,832 attributed listeners, and 4,843 new followers at $0.56 per listener and $0.44 per follower. A second single, "All of the Lights" (feat. Caro van Ee) – High tier, runs at $16/day and has added another 17,829 streams over 131 days.
Their campaign
How the campaign was set up and what it achieved.
The Fate of Ophelia - Test old High / Mid$16/day
118 days
How did the campaign perform?
33,994
Full streams
3,832
Listeners
4,843
Followers
$0.56
$ / listener
$0.44
$ / follower
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