Universal Music uses Soundlink to run playlist promotion across a genre-diverse catalog, with "Ibiza Calling 🌴 Summer House 2026" as one of several concurrent campaign concepts – split into multiple targeted variants (Jamaican, No Bad Vibes, MOVE, YAMORE, and others) rather than one single campaign. Since March 2026, the team’s 59 campaigns have generated 397,009 streams and 33,194 new followers.
How they are using Soundlink
Full Control is used on the featured campaign, giving the team direct control over creative and targeting. The "Ibiza Calling" concept is split across six campaign variants targeting different artist/style angles under the same summer house theme – a way to test which sub-genre or artist pairing resonates with which audience, all under the same playlist push. Every campaign reports verified listeners, so the major-label team can see attribution across dozens of concurrent bets at once.
The highlighted variant, "Ibiza Calling" (Jamaican), has run at $32/day for 57 active days and is still running: 189,700 streams, 6,470 attributed listeners, and 8,894 new followers – with each listener generating 29.3 streams, above the platform average of 12.4.
Their campaign
How the campaign was set up and what it achieved.
Ibiza Calling 🌴 Summer House 2026 (Jamaican)$32/day
57 days
How did the campaign perform?
189,700
Full streams
6,470
Listeners
8,894
Followers
$0.61
$ / listener
$0.44
$ / follower
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