Vizier Records curates pop and R&B playlists on Spotify. Their story starts before they spent a single dollar on ads: they created 53 promo videos with Soundlink’s free Creative Studio, posting to TikTok and Instagram to learn which hooks, tracks, and visuals actually pulled an audience.
How they are using Soundlink
Only once they knew which creatives worked did they turn on paid campaigns – and they kept them deliberately lean, at $8–16/day per playlist, sustained for over eight months. The result of that test-first approach: 320,758 streams and 39,317 new followers across 10 campaigns since June 2025, at $0.30 per listener – about 43% below the platform average of $0.53.
The featured campaign, R&B Hits 2025, has run at $8/day for 257 days and is still running: 148,425 streams, 8,375 attributed listeners, and 14,062 followers at $0.24 per listener and $0.15 per follower. A second playlist, TIKTOK SONGS / HITS 2026, runs at $16/day and has added 117,719 streams at $0.25 per listener. The arc is simple: test creatives free, then spend with confidence.
Their campaign
How the campaign was set up and what it achieved.
R&B Hits 2025 🩷$8/day
257 days
How did the campaign perform?
148,425
Full streams
8,375
Listeners
14,062
Followers
$0.24
$ / listener
$0.15
$ / follower
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